You scratch your head, unable to fathom why your Google Adwords campaign hasn’t changed, yet your business hotline has stopped ringing.

Perhaps Google has installed a new feature on Adwords that you don’t know about, although this is unlikely.

Has your Adwords manager or consultant perhaps tweaked the settings for a trial period? A good feedback loop between you both is essential after any Adwords adjustments to see if these have directly affected customer phone calls and real business.

Are you struggling to understand Google Adwords as a small business?

Are you about to throw the towel in because it seems to be costing more than it makes you in sales?

Are you keen to learn, but don’t know where to start?

If any of these statements apply to you don’t worry – you are not alone.

When set-up correctly, Google Adwords is one of the most effective sales and marketing tools available to sell your products and services online. When it isn’t, it just swallows up your marketing budget.